Harlequin Junkie

What does “Bestseller” mean to you?

Well, we all know what the term “Bestseller” should mean – and it usually does. It represents something that has made more sales than other things of it’s kind through a certain medium. In this case, I’ll be talking about books. (not a shock, I know).

What I’m really going to discuss is how the word “Bestseller” is used to market a book to consumers. I took a very small survey (30 participants) in order to get a feel for how a few folks thought about this issue. Here are the results. It is by no means scientific, but it’s enough to get a discussion going. Read More